WHOOP, the brand specialized in enhancing human performance, announced yesterday the launch of its experience in the Arabic language, at the forefront of which is a completely redesigned application to provide an integrated experience in the Arabic language, in conjunction with an external and digital advertising campaign that includes the countries of the Gulf Cooperation Council. For the first time, Arabic-speaking members will be able to view, in their own language, analyzes related to sleep, recovery, physical exertion, and health, providing them with an easier and smoother experience, and representing a milestone in the company’s journey in the GCC countries and the Arab world in general.
As part of its endeavor to bring its new experience in the Arabic language closer to consumers in Qatar, WHOOP is cooperating with Fnac Qatar to establish two temporary corners during the coming period. The first corner will be held at Lagoona Mall in late October, followed by the second corner at Place Vendôme in early November. The two corners will give visitors the opportunity to learn about the latest WHOOP products, explore new features available in Arabic, and benefit from exclusive offers throughout their stay. By offering its technology within a live immersive shopping experience, WHOOP seeks to connect with a broader segment of the audience, and facilitate the local community’s access to health information and analysis tailored to individual needs.
This launch comes as an extension of the company’s long-term investments in the Gulf Cooperation Council countries, which have become one of the key markets for WHOOP’s growth at the global level, as the number of its members in the region has increased by more than 75% on an annual basis. This momentum coincides with WHOOP entering a new phase of its global expansion, supported by investments in regional infrastructure and retail distribution networks, as well as research and community partnerships. These investments include opening a dedicated office for the company in the United Arab Emirates, and expanding the network of retail stores that provide its products. Through WHOOP Qatar, the company also intends to open its first international human performance R&D facility outside Boston later this year, furthering its understanding of health and human performance in the region. WHOOP is also the official wearable health and performance monitoring device of the Emirates XRG Cycling Team and Al Nasr Saudi Club, in addition to its partnerships with the Dubai Fitness Challenge and the Doha Marathon, strengthening its connection with the region’s leading high-performance sports communities. WHOOP helps its members turn individually tailored analyzes into actionable steps that make a tangible difference in their lives. By providing personalized health information and analysis in Arabic, the company allows a broader segment of Arabic speakers to understand the behaviors and habits that affect their health, and to make informed decisions to improve their overall feeling, performance, and health as they age.
In this context, Will Ahmed, Founder and CEO of WHOOP, said: “The response to WHOOP across the Middle East has been exceptional. The GCC has become a key market for us, and we are seeing strong growth in the MENA region overall. We have made a significant commitment to this region, and we will continue to invest in it. Launching our experience in Arabic is a pivotal part of this strategy.”
The launch of the experience in Arabic also comes as an implementation of one of the main strategic initiatives stipulated in the partnership between WHOOP and Mubadala Investment Company, following Mubadala’s investment in the company within the Series G financing round. This partnership underscores both parties’ shared commitment to strengthening WHOOP’s presence in the UAE, and advancing preventive health, research and innovation across the region. WHOOP helps individuals take greater control of their overall feeling, performance and health as they age. By continuously learning about each member’s core and unique biomarkers, and transforming complex physiological data into personalized guidance, WHOOP enables its members to understand how their daily choices, from sleep and exercise to stress and recovery, impact their long-term health and performance.