Al Meera Consumer Goods Company, in cooperation with the Ministry of Commerce and Industry, announced the launch of its National Product Week campaign, “The story began from the land of Qatar,” which will last from November 5 to 12, 2026.
Under the slogan “From Us and in Us”, the campaign celebrates the quality, diversity and contribution of Qatari products to the national economy, and reflects Al Meera’s commitment to supporting local companies, factories, farms and entrepreneurs.
Supporting the local economy in Qatar
Al Meera cooperates with 200 local companies, with an annual turnover amounting to 700 million Qatari riyals. Local products constitute 25% of Al Meera’s total sales, which provides through its branches more than 8,732 items from 182 local suppliers in 12 product categories.
Within the group of fast-moving consumer goods, Al Meera deals with 118 Qatari suppliers, and provides 194 local brands and 3,645 locally manufactured items. Its local assortment also includes fresh vegetables and fruits, dairy and cheese, meat and poultry, bakery and non-food products.
These partnerships fall within Al Meera’s supply network, which includes approximately 750 suppliers and whose supply sources extend to more than 100 countries. Through its network of branches across Qatar, Al Meera helps local producers expand the distribution of their products and reach more customers.
Bringing local producers closer to customers
The National Product Week campaign was launched at Al Meera’s Ain Khaled branch, in the presence of His Excellency Mr. Hassan Sultan Al-Ghanim, Assistant Undersecretary for Consumer Affairs, Dr. Muhammad Al-Sayed, Director of the National Product Competitiveness Support Department, Mr. Jassim Al-Kuwari, Assistant Director of the National Product Competitiveness Support Department, and a number of officials from the Ministry of Commerce and Industry. On behalf of Al Meera Consumer Goods Company, Mr. Jassim Mohammed Al Ansari, CEO, Mr. Fahad Salah Behzad, Chief Financial Officer, and a number of company executives were present. A number of local suppliers also participated in the launch.
On this occasion, Mr. Jassim Mohammed Al Ansari, CEO of Al Meera Consumer Goods Company, said: “Supporting Qatari companies is an important part of our responsibility as a national company operating in the retail sector. Through more than 65 stores across Qatar, we bring our local partners’ products closer to customers in their daily shopping, and help them reach a wider segment of shoppers and grow their businesses.”
Our cooperation with the Ministry of Commerce and Industry reflects our shared commitment to enhancing local production and providing more opportunities for Qatari companies. National Product Week allows us to highlight the progress achieved and continue developing these partnerships.”
During National Product Week, Al Meera hosts Qatari companies and producers in its branches, allocating spaces for them to display their products and communicate directly with shoppers. Product displays, tasting stations and interactive activities allow customers the opportunity to discover locally manufactured products, meet their producers, and learn the stories of Qatari companies. These activities aim to enhance communication between local producers and consumers, increase awareness of local brands and encourage support for them.
In addition to this campaign, Al Meera continues its close cooperation with farms, factories and local suppliers throughout the year, to facilitate customers’ access to Qatari products through its network of branches throughout the country, and to encourage them to support local companies through their daily shopping choices.