Ooredoo announced the launch of the “Ooredoo Flow” platform, which specializes in collecting information and analyzing location data, with support from the Tasmu platform of the Ministry of Communications and Information Technology. The platform aims to enhance the strategic capabilities and improve the operational efficiency of companies in the State of Qatar.
The platform is designed to meet the needs of companies in Qatar’s dynamic market. The platform provides these companies with valuable information while ensuring the highest standards of privacy and security to protect their data. The platform also provides institutions with comprehensive and confidential data, derived from the wide coverage of the Urid network via 4G and 5G services. This data contributes to providing a deeper understanding of key demographic trends, such as age, gender and mobility patterns. This information helps companies make informed decisions to improve customer experience with full respect for their privacy.
The Ooredoo Flow platform processes and analyzes more than 200 million data points daily, by monitoring data on more than 4.3 million devices, taking into account the highest standards of security and privacy in line with the laws and regulations in Qatar.
Sheikh Ali bin Jabr Al Thani, CEO of I want Qatar, said: “We are pleased to launch the Ooredoo Flow platform, with the support of the Tasmu platform of the Ministry of Communications and Information Technology, which is an innovative platform that allows companies operating in Qatar to benefit from data-based analyzes to improve their strategies and enhance the level of Customer satisfaction and driving growth.
For her part, Her Excellency Mrs. Reem Mohammed Al Mansouri, Assistant Undersecretary for Digital Industry Affairs at the Ministry of Communications and Information Technology, said: “This innovative technology was developed to provide analytical solutions characterized by intelligence and efficiency, through monitoring and analyzing data almost instantly. As part of our continuous endeavor to adopt the latest smart technologies and support digital transformation.”
