The QNB Group, the largest financial institution in the Middle East and Africa, maintained the title of the highest valuable banking brand in the region, according to the latest report of the best 500 banking brands in the world issued by Brand Finance.
With the value of a brand of $ 9.36 billion, QNB maintains its leading position among the Middle East and Africa banks and remains rated among the 50 best banking brands in the world, ranked 39 on an annual basis.
In a noticeable achievement, QNB advanced in the total brands of trademarks in all sectors, as it climbed to 245th in the 259th place last year. The bank’s brand value witnessed a significant growth of 11% on an annual basis, as it increased from 8.4 billion US dollars to 9.358 billion US dollars.
These achievements reflect the strategic QNB investments in digital innovation, improve customer experience and global expansion, as well as the confidence that stakeholders put in his trademark in the international markets in which he works.
Commenting on this achievement, Mr. Abdullah Mubarak Al Khalifa, CEO of the QNB Group, said: “We are proud that we again obtain the title of the highest valuable banking brand in the Middle East and Africa. This achievement is evidence of the strength of our brand, our firm commitment to excellence, the confidence that our customers and stakeholders put in us. It has made us constantly focus on innovation, digital transformation, service and service Customers maintain our leadership at the regional and global levels. “
The QNB Group is one of the leading financial institutions in the Middle East and Africa and one of the highest valuable banking brands in the region. It is located in more than 28 countries across Asia, Europe and Africa, and provides products and banking services designed, supported by a team of more than 31,000 specialists to lead banking excellence around the world.