Bang & Olufsen, exclusively represented in Qatar by Modern House, announced the launch of its second exclusive collection in collaboration with Ferrari. This collection includes three new artworks that reflect the intersection of Danish audio prowess and Italian design elegance. For the bespoke collection, Bang & Olufsen has reimagined the Beolab 50 sound bar, Beosound theater soundbar solutions and Beovision theater TV solutions. The design complements Ferrari’s Grigio Corsa grey, combined with a striking shade of red, forming a clear link to motorsport and the first Ferrari collection launched in 2023. The new special Ferrari collection is available in Qatar exclusively at the Bang & Olufsen store in Lagoona Mall, according to demand.
Christian Thier, CEO of Bang & Olufsen, said: “Both Ferrari and Bang & Olufsen have always strived to achieve the best possible experience in their pursuit of the strongest possible performance. “For our second collection together, we wanted to highlight aluminum, a signature material for both brands.” “The result is a powerful voice and a pioneering vision that blends Italian passion with Danish elegance,” Ter adds.
Both brands share a passion for aluminium, which is used in the chassis of Ferrari sports cars and Bang & Olufsen speakers, thanks to its natural properties of combining beauty and performance.
Beolab 50 Ferrari Edition is a cutting-edge, powerful speaker from Bang & Olufsen that blends advanced audio technology, aesthetic design, and meticulous craftsmanship. These speakers are carefully tuned to deliver balanced, rich sound whether listening to music or watching movies. With its adjustable acoustic lens, Beolab 50 speakers can change the way sound is distributed to suit the audience. When listening individually, the lens retracts to direct a direct sound beam that achieves a central point for optimal listening. When guests are in the house, the lens opens for a performance that spreads sound throughout the room.
Beovision Ferrari Edition Theater TV is an integrated audio and video system designed to deliver an immersive cinematic experience, condensing the power of multi-product home cinema performance into one unique product. With Dolby Atmos surround sound, a 4K OLED display and an upgradeable design, Beovision Theater TV takes any space to another level. The Beovision Ferrari Edition theater TV is available in 55-inch, 65-inch or even 77-inch screen sizes to deliver a true cinematic experience.
For a complete sensory experience, combine the Beovision Theater TV and Beolab 50 together for a versatile and powerful combination. The three new products complement the Ferrari Premiere range introduced last year and include the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the Beosound Explore portable speaker.
The Beosound 2 home speaker delivers a 360-degree home audio experience that fills any space it’s placed. Its flexible design allows it to be placed on the floor, table, or shelf, and it can be easily moved from one room to another. Active room sense technology and built-in proximity sensors match Beosound 2’s beauty and smart technology, while the high-quality aluminum cone housing the tweeter delivers a seamless appearance and premium acoustics.
The Beoplay H95 headphones from Bang & Olufsen are the best in their class, providing the finest audio technology and innovation. Made with custom titanium that generates stronger sound than ever before, these earbuds and adaptive active noise cancellation allow the user to adjust them simply by rotating the aluminum ring on the earpiece. Featuring a soft lambskin finish, the Beoplay H95 headphones are built to last, providing 38 hours of continuous listening.
Beosound Explore is portable audio, ideal for outdoor use. With an IP67 rating, which means it is completely dust and water resistant. The Beosound Explore is designed to take anywhere, everywhere. With Bluetooth technology and quick pairing, you can always enjoy music with just a click, while it lasts all day with up to 27 hours of playtime.
Beoplay EX are Bang & Olufsen’s most powerful wireless earbuds, featuring active noise cancellation, unparalleled sound, and a wireless charging case for up to 20 hours of on-the-go listening. With six microphones and intelligent beamforming technology, Beoplay EX can be used to take business calls and enjoy music in equal measure.
For more information and to discover the entire Ferrari collections, visit www.bang-olufsen.com.
