BeIN Media Group has announced the renewal of its strategic partnership with the SMC group, which is based in the Saudi capital, Riyadh, to confirm the renewal of the partnership the role of the SMC group as an exclusive commercial partner for advertising sales management of the Bein Global Media Group in 23 markets at the level of the Middle East and North Africa until 2027. The new agreement includes all the distinguished Bein channels, which exceed 20 sports and entertainment channels, Including the leading BEIN SPORTS channels. The renewal of the agreement was signed yesterday, during an official ceremony held at the regional headquarters of the Bein Group in the Middle East and North Africa region in Doha, in the presence of senior executives from both sides. This partnership embodies the successful cooperation between BeIN and SMC, since their cooperation in 2022 by providing innovative advertising opportunities that meet the aspirations of local and international brands throughout the region, and the partnership is a practical model of SMC in building long -term strategic relations based on performance and results, which enhances its position in the sports advertising sector.
