Qatar Airways has launched its latest in-flight safety video featuring Kevin Hart, the comedian, entrepreneur and Qatar Airways’ new global brand ambassador. Kevin Hart appears, along with many international stars and social media celebrities, to deliver basic safety instructions to travelers.
Starting in December 2024, Kevin Hart and other stars will present on-board safety procedures in an entertaining short film. This video, directed by famous Hollywood director Tim Story, was produced to attract the attention of travelers and highlight important safety instructions.
Passengers on board the Qatari carrier will enjoy the wonderful performance of Mr. Hart in short clips in which he appears with international stars who helped him explain important safety instructions, as the famous model Rosie Huntington-Whiteley appears helping him reach the overhead lockers, while Anwar and Amal Jibawi remind him of the necessity of ensuring that Seat belts securely and keep them in place throughout the trip. Furthermore, Javi Lam demonstrates a safety procedure to Kevin Hart using his famous pantomime, while Adam Waheed shows him how to put on an oxygen mask.
Commenting on this, M. said: Badr Mohammed Al Meer, Qatar Airways Group Chief Executive: “Our top priority is to maintain the safety of our passengers and cabin crew. The main purpose of this project was to produce a safety video that all travelers would be eager to watch.”
Engineer Al Meer added: “With the continued advancement of technology, many travelers do not pay enough attention to safety videos during the trip, and instead prefer to watch entertainment content on their other devices. The best way to attract their attention was to collaborate with their favorite celebrities and content creators. We were pleased to bring in Kevin Hart, our new global brand ambassador, to help clarify safety instructions and help spread awareness of safety on board.”
On this occasion, Kevin Hart, Qatar Airways’ global brand ambassador, comedian and entrepreneur, said: “Fasten your seat belts and get ready to go. This safety instruction video is unlike anything you have seen on board any other luxury airline before. I loved this partnership with Qatar Airways to produce a video that will not only grab travelers’ attention, but will stay in their memories for a long time – at least until their next flight. This video embodies Qatar Airways’ endeavor to provide the best service in its class and pay attention to the smallest details. All you have to do is sit back, relax, and enjoy your trip.”
Tim Story, international film director, said: “There is no doubt that collaborating with a world-class brand, such as Qatar Airways, gives you the freedom to be creative and go beyond the norm to reach new heights, and this is what we have already achieved in the new safety instructions video.”
