Katara Hospitality’s Parisa Wins Brand Initiative Award 2024

Mark
Written By Mark

Katara Hospitality, a global hotel owner, developer and operator based in Qatar, has announced that its Parisa restaurant chain has won the “Brand Initiative of the Year 2024 – Qatar” Middle East Award.
This prestigious award is a tribute to the exceptional achievements of the region’s leading players in the travel and hospitality sectors, celebrating excellence in service delivery, innovation in culinary arts, and the provision of unique hospitality experiences.

Since its inception, Parisa has become a symbol of culinary excellence and cultural fusion, combining the rich heritage of Persian cuisine with modern influences and the warmth of Qatari hospitality.
The brand’s journey began in 2012 with the opening of its first outlet at The Ritz-Carlton, Sharq Village in Doha, Qatar. Since then, Parisa has expanded to include additional locations in Souq Waqif and Al Messila, a Luxury Collection Resort & Spa, as well as international locations in Bürgenstock, Switzerland and Tangier, Morocco.
Each of Parisa’s branches offers an immersive experience that goes beyond the traditional dining experience, with the restaurant’s hallways adorned with hand-painted artworks that tell ancient stories, intricate mosaics, stunning chandeliers, and thousands of carefully selected mirrors.
Now in its second year, the TDM Travel Trade Excellence Awards are a testament to the outstanding contributions made by leaders in the travel and hospitality sectors across the Middle East. Winners are selected by a prestigious jury, as well as votes from industry professionals and the public, and highlight the best innovations, services and hospitality experiences.
Parisa Restaurant Group’s win of the ‘Brand Initiative of the Year – Qatar’ award reflects its continued dedication to providing an unparalleled dining experience that embodies the rich flavours and rich traditions of Persian culture, with a firm commitment to the essence of Qatari hospitality. This recognition underscores the brand’s commitment to excellence, innovation and creating memorable experiences for guests from all over the world.
The brand’s commitment to authenticity is reflected not only in the menu, but also in the design philosophy. Parisa restaurants’ interiors are a harmonious blend of Persian and Qatari elements, with Persian carpet patterns intertwined with Qatari geometric designs, creating an attractive visual character that honors both cultures. This unique approach has earned Parisa a loyal following who appreciate authentic representation.
Parisa’s commitment to sustainability is evident in its approach to operations and brand development. It prioritizes the use of eco-friendly materials and local ingredients to minimize its environmental footprint. By working closely with local artisans and designers, Parisa restaurants not only support the local economy, but also ensure that its venues reflect the rich cultural fabric of Qatar.
This award recognizes Parisa Restaurants’ efforts to blend tradition with innovation while maintaining sustainable practices. It also highlights the brand’s commitment to collaborating with local creatives and stakeholders to deliver a dining experience that resonates with both residents and visitors.