Ooredoo has launched its latest advertising campaign, a bold and entertaining campaign that showcases the power of its network in a way that is fun and relevant to users. The campaign includes a series of short, exciting ads that capture the struggles of daily communication that users face – before Ooredoo is presented as the ideal solution for an improved and seamless communications experience.
At the heart of the campaign are mischievous characters brought to life using the latest filmmaking techniques. These characters were developed with the help of artificial intelligence and professionally designed, high-quality costumes, and represent the causes of communication problems in a humorous and exaggerated way, making them very entertaining. These characters do not symbolize Ooredoo, but rather satirically represent the frustrations that a bad network experience can cause – whether that’s lag while gaming or interruptions during an important video call.
The first ad in the series focuses on electronic gaming enthusiasts, with Ooredoo highlighting itself as the ideal network for them. With products and services designed specifically for gamers, Ooredoo delivers a connectivity experience that takes eSports to greater levels.
Using well-known local influencers in each of the Ooredoo Group’s markets, these familiar scenarios capture the humor and drama that accompanies a disconnection during gameplay, as Ooredoo steps in as a hero to save the day.
Bilal Kazmi, Group Chief People Officer at Ooredoo, said:
“As connectivity evolves to become the backbone of entertainment, work and life, Ooredoo is redefining what it means to have an excellent network experience. “This campaign is about connecting with our audience in an entertaining and educational way, while highlighting the difference our network can make.”
The campaign highlights Ooredoo’s commitment to innovation, creativity and customer focus to provide services that transform their world.
Bilal added: “Stay tuned to watch the series of ads – where each ad is a fun reminder that with Ooredoo, you can enter a world of uninterrupted connectivity and enjoy an unparalleled experience, leaving the frustrations behind.”
