OPPO has announced the renewal of its partnership with UEFA for the next three seasons, covering several UEFA competitions, including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Final and UEFA Youth League Final. As part of the partnership that has spanned the past two seasons, OPPO will continue to leverage its cutting-edge smartphone, headset and smartwatch technologies to connect fans with the world of football, and deliver exceptional viewing experiences in collaboration with UEFA.
The event was attended by Billy Zhang, President of OPPO’s MKT Overseas Sales & Services, and Guy-Laurent Epstein, UEFA Marketing Director. Madrid legend Iker Casillas Fernandez surprised the audience with his presence at the event, where he met fans and showcased OPPO’s latest products and AI technology.
“Our collaboration with UEFA over the past two years has highlighted our shared values of connecting, inspiring and inspiring football fans of all generations,” said Billy Zhang, President of MKT Overseas Sales & Services, OPPO. “We look forward to continuing and strengthening our partnership over the next three years, connecting fans with football matches through OPPO’s innovations in imaging and AI technologies, and providing more resources to help young players and the wider global football community enjoy the magic of football.”
“Over the past two seasons, OPPO smartphones and technology have taken the UEFA Champions League fan experience around the world to new heights through advanced imaging and AI capabilities,” said Guy-Laurent Epstein, UEFA Marketing Director. “We look forward to further strengthening our collaboration to ensure that more people can reach out to, and be inspired by, the world of football.”
Empowering the UEFA Champions League through mobile imaging and AI
With over a decade of experience in mobile imaging technology, OPPO has created the Matchday Phone for football fans and enthusiasts. By combining superior telephoto and night photography, OPPO smartphones help fans capture exciting moments on the pitch, record clear shots from the top of the stands and capture vivid colours and details during evening matches.
As part of its efforts to effectively connect fans with the world of football, OPPO invited football legend Iker Casillas Fernandez to showcase the latest features of OPPO AI Studio at the UEFA partnership renewal announcement. Over the next three seasons, OPPO will continue to enhance fan engagement across multiple football touchpoints and continuously innovate in AI technology and generative AI features such as AI Studio and AI Eraser.
OPPO’s continued commitment to sports charity
Over the coming seasons, OPPO looks forward to strengthening its commitment to football globally, by launching a number of youth football development programs around the world, including in Spain, Mexico, Egypt and China. Through these initiatives, OPPO and UEFA aim to provide resources and support to young footballers and the football club community, inspiring and motivating them to achieve their football dreams.
Over the past two years of collaboration and partnership, OPPO has captured and celebrated the heroic and epic moments of the UEFA Champions League, using its enhanced imaging technologies. OPPO will continue to work closely with UEFA over the next three seasons, providing more fans with the opportunity to enjoy football matches and explore OPPO’s technologies and techniques that will enhance the excitement and thrill of UEFA competitions and matches.