Sama, the first cabin crew member developed with virtual reality and artificial intelligence technology in the world, embarked on a new adventure by entering the world of social media. As Qatar Airways’ innovation icon, she is poised to inspire and connect with a global audience through her unique perspective as a cabin crew member and explorer. Sama’s Instagram account, (@SamaOnTheMove), will offer followers a mix of travel tips and her personal adventures, as well as sharing behind-the-scenes insight into her life as a cabin crew member – all with a creative, human touch.
Mr. Babar Rahman, Senior Vice President, Marketing, Communications and Media at Qatar Airways, said: “Introducing Sama on Instagram is an extension of our vision of merging human connection with technological innovation. “Sama” is not only a digital character, but it is also a reflection of our vision of a future of travel that is personalized, distinctive, and closely linked to important experiences. Sama’s presence also represents a step forward in how we humanize our brand and create moments that resonate with our global audience.”
Sama was unveiled during the ITB Berlin 2024 exhibition, where it received great praise and approval. Sama also represents Qatar Airways’ commitment to fusing innovation with passion. As the first digitally enhanced cabin crew member with a social media presence, Sama is designed to connect with the audience through inspiring and realistic content.
Whether she’s discovering hidden gems in Paris, sharing tips on navigating a new city, or sharing behind-the-scenes insight into her work in the air, Sama will showcase Qatar Airways’ network of more than 170 global destinations, in a new and creative way. Her content will also invite followers to explore new cultures, inspiring traditions, and see the world through her personal experiences.
