Visit Qatar and Microsoft today, on the sidelines of the “Qatar Summit Qatar 2025”, a memorandum of understanding to push digital innovation in the tourism sector.
The Memorandum of Understanding was signed by Eng. Abdulaziz Ali Al -Mawlawi, CEO of “Zoroua Qatar” and Mrs. Lana Khalaf, the general manager of “Microsoft Qatar”, to mark the start of a new stage of partnership between the two sides.
And “Zoroma Qatar” said in a statement that, based on the success of the smart travel assistant from “Zoroma Qatar”, which is supported by Microsoft Azure, “Openai 4O” and “4 O Mini”, the two sides will explore the latest technologies to enhance visitor experiences And the development of work mechanisms.
The smart travel assistant is considered a pioneering innovation that merges the characteristics of text, sound, content, a default virtual assistant, maps, and interactive planning interface, which established new criteria in digital excellence in tourism.
Visit Qatar and Microsoft to develop a comprehensive technical road map to advance the digital transformation in the tourism sector and enhance visitors’ experiences through integrated smart and digital solutions.