In the context of its comprehensive journey towards the digital transformation, Al -Rayyan Bank announced the launch of artificial intelligence technology in external communication, to be the first bank in Qatar to adopt this innovative technology in the banking sector. This entrepreneurial move comes with the launch of the new application “Al Rayyan Go”, which features a comprehensive promotional campaign that has been completely accomplished using artificial intelligence, which constitutes a new standard in innovation and safety and enhancing customer experience in the financial sector.
Thanks to this initiative, Al Rayyan Bank has become the first bank in Qatar to integrate artificial intelligence technology in its external communication, by presenting two hypothetical personalities, “Jassim” and “Nour”, where they will be revealed soon – which will take over the leadership of communication with customers and support media initiatives. This strategic move reflects the bank’s commitment to employing artificial intelligence to enhance communication practices and increase interaction with customers. The two default characters will also be at the forefront of providing dynamic and interactive content, including Arabic and English, in addition to the Qatari dialect, which sets a new standard for communication supported by artificial intelligence at the region level.
In this context, Mrs. Iman Al -Nuaimi, Assistant Director General – Institutional Communications at Al Rayyan Bank said: “Our goal lies in redefining how we communicate with our fans by integrating modern technology into communication practices. The two characters, Jassem and Nour, also embodied our commitment to leading the next generation of artificial intelligence communication, while preserving our leadership in the digital field. She emphasized that this initiative reflects our vision towards continuous innovation and providing personal and effective communication experiences to our customers; Whether by responding to inquiries or providing new services, the two characters will play a pivotal role in reaching our diverse audience, and this is one of the means that we will use to enhance the bank’s image in the future. ”
