In the context of a joint effort aimed at enhancing environmental awareness and encouraging sustainable shopping practices, Al Meera Consumer Materials Company cooperated with Al Rayyan Bank and in cooperation with the Ministry of Environment and Climate Change as part of its social responsibility program, to celebrate the International Day to reduce the use of plastic bags by launching a state level that urges customers to move to the use of environmentally friendly shopping bags under the slogan “I am not made of Plastic ».
This campaign was launched last Thursday, corresponding to the International Day to reduce the use of plastic bags, which falls on July 3 of each year, as it witnessed the disclosure of a limited version of shopping bags that can be reusable in the various branches of Al -Mira to contribute to directing community members towards the use of environmentally friendly shopping bags instead of plastic bags, to reduce the volume of waste. The design of these bags was taken into account to be a sustainable and modern alternative, as well as being an expression of collective commitment to reduce the negative effects of plastic pollution in the State of Qatar.
Also, the Ministry of Environment and Climate Change organized an awareness event in the Mansoura branch, with the aim of educating the public and enhancing awareness of the importance of adopting environmentally friendly customs in daily life. The customers also had the opportunity to participate in a fun competition to win the purchasing vouchers provided by Al -Meera, with a total value of 5000 Qatari riyals
Al -Mira said in a statement: “In recognition that combating plastic pollution is a shared responsibility that should be treated together as institutions and individuals, we take actual steps to enable customers to participate in building a more sustainable future by following environmentally friendly practices that add added value to the shopping experience, and providing environmentally friendly alternatives and enhancing our sustainable initiatives, such as spreading machinery recycling machines and metal cans In our branches, all thanks and gratitude to Al Rayyan Bank for his support and cooperation with us in implementing this important initiative.
This, and the annual participation comes on the International Day to reduce the use of plastic bags in order to highlight the urgent need to reduce the environmental damage caused by monochrome plastic, in addition to being a global call to direct individuals and societies to rethink consumer habits and adopt more sustainable lifestyles.
Moreover, Al -Mira added that cooperation with Al Rayyan Bank gives additional momentum to the campaign, especially as it is consistent with the values of both commercial brands related to responsible practices, sustainability and aspiration to make a positive -range positive impact.
For her part, Mrs. Iman Al -Nuaimi, Assistant Director General of Institutional Communications at Al Rayyan Bank, said: “Our participation in the International Day of Plastic Bags initiative is a reflection of our broader commitment to support environmental work and targeted community initiatives. We are proud to cooperate with Al Meera Company in this important step, which we hope will inspire community members to take simple but effective steps towards a more clean and sustainable future.
It should be noted that, within the framework of her broader efforts to achieve sustainability, Mira continues to invest in green initiatives that benefit customers and society as a whole. Therefore, recycling machines are provided with their branches to allow them to recycle plastic bottles and metal cans in exchange for me -mark reward points, which encourages the integration of positive environmental behaviors into their daily practices.
It remains to be emphasized that this campaign constitutes another milestone that is added to the growing marker in the adoption of environmentally friendly practices, and its firm commitment to supporting the environmental goals of the State of Qatar and inspiring a widespread consumer behavior.