Qatar Duty Free announced the opening of the first Aesop store in the State of Qatar, at Hamad International Airport.
This leading Australian skin, hair and body care brand is known for its carefully researched formulations and sustainable approach. The Aesop brand opened its new store with a design inspired by the unique nature of the State of Qatar, the formations of its distinctive coasts, and the style of its traditional architecture.
The new Aesop store is located in the South Node and was designed by the brand’s store design team, inspired by the geographical characteristics of the State of Qatar and its architectural identity. The design of the space evokes materials and details inspired by the coastal environment in the State of Qatar, from the back wall built of rammed earth to the center tables made of coral stone. The store combines organic shapes with a contemporary feel, reflecting the Aesop design philosophy and embodying the spirit of the region, offering travelers through Hamad International Airport a unique and sensual shopping destination.
In this context, Mr. Thabet Musleh, President of the Shopping and Hospitality Sector at Qatar Airways Group, said: “At Qatar Duty Free, we constantly strive to provide new and innovative shopping experiences to our passengers at Hamad International Airport. The opening of the first Aesop store in Qatar – with its design inspired by the country’s geography and its products specially designed for travel enthusiasts – strengthens our commercial portfolio, and serves as an invitation to travelers from Doha and those transiting through Hamad International Airport (transit) to discover a new, unique and different destination during their trip.”
The launch of the Aesop store at Hamad International Airport reflects Qatar Duty Free’s continued commitment to creating distinctive and specially designed shopping experiences for travelers through the city of Doha. By attracting international brands with a well-established identity, high quality and luxury, Qatar Duty Free enhances the travelers’ experience and gives them moments of exploration that go beyond the concept of traditional shopping in airport corridors.
