US tech company Meta has added a number of new features to its microblogging platform Threads to boost its ability to compete with X (formerly Twitter), including the ability to store multiple drafts for sharing, a way to rearrange columns on the platform’s desktop and get a closer look at a user’s audience.
Meanwhile, Meta CEO Mark Zuckerberg said the company plans to add a “schedule post broadcast” feature soon.
The company indicated that these new features come on the first anniversary of the launch of the online version of the platform in August 2023.
TechCrunch, a technology website, noted that Threads began testing the drafts feature in February and then rolled it out to all users a few weeks later in March. Now, the platform allows users to save multiple drafts, with a maximum of 100 drafts per account.
Meta also launched a new feature called “Insights,” which displays a screen with information about the age, gender, and location of the user who views and interacts with the user’s posts. The screen also displays the total number of views and interactions with the post, where the owners of these posts and interactions are divided into followers and non-followers of the user.
Last May, Meta added a multi-column desktop view similar to the TweetDeck feature on Twitter, allowing users to pin search results, favorite posts and activities, saved posts, a specific followers page, and Insights screens.
The company now allows users to rearrange these columns in different ways.
The user can now move the “For You” column from its default location as the first column on the left side of the screen.
Meta is currently offering the Insights and Column Reordering features to a limited number of users for a week as a trial, in preparation for rolling them out to all users at a later time.