Apple and Meta are discussing a partnership in the field of artificial intelligence

Written By Mark

The Wall Street Journal reported that Meta Platforms, Facebook’s parent company, is considering integrating its generative AI model with Apple’s recently unveiled iPhone AI system.
This move comes at a time when Apple plans to add technology from other artificial intelligence companies to its devices, amid reports that it is discussing a potential partnership with its partner in search tools, Google, a subsidiary of Alphabet.
The iPhone maker is also expected to discuss partnerships with other artificial intelligence companies in various regions such as China, where GPT chat developed by Microsoft-backed OpenAI has been banned.
The Wall Street Journal reported, citing informed sources, that the artificial intelligence startup Anthropic is in discussions with Apple to integrate its generative artificial intelligence models with the Apple Intelligence system.
Meta and Anthropic declined to comment, while Apple has not yet responded to a request for comment outside official business hours.
The newspaper reported that the discussions have not been completed and may fail, adding that deals with Apple would help artificial intelligence companies have a broader distribution of their products.
The report said the extent of the potential financial gains is unclear, but the talks included artificial intelligence companies selling premium subscriptions to their services through Apple Intelligence.
Apple announced its long-awaited artificial intelligence strategy this month, saying it would integrate new Apple Intelligence technology into its suite of apps, including Siri, and add the GBT chat system to its devices. Apple indicated that it intends to offer an additional advantage over its competitors Microsoft and Google, which is providing an option related to privacy.