Primark, one of the world’s most famous high-value fashion brands, today opened its first store in the State of Qatar in Doha Festival City, in partnership with Alshaya Group, the world’s leading company in managing and operating international brands. This opening marks Primark’s entry into its twenty-first market globally, and its fourth market in the Middle East after Kuwait in 2025, and the Emirates and Bahrain during the current year.
The new main store extends over an area of more than 52 thousand square feet distributed over three floors, and offers the collection for which the brand is famous, which combines elegance, distinctive prices, and daily needs. It provides job opportunities for more than 400 employees.
The opening day witnessed a group of entertainment events, gifts and interactive activities designed to provide a unique shopping experience to customers as they discover the Primark brand for the first time in Qatar. This opening in Doha Festival City will be followed by the opening of the second Primark store in Qatar at Villaggio Mall early next year.
On this occasion, Eun Tong, CEO of Primark, said: “Our first year in the region was an important milestone for Primark, and we were pleased with the response we saw from customers as we expanded our presence there. Our opening today in Qatar is an extension of this momentum, and a new achievement as we enter our twenty-first market globally. In cooperation with the Alshaya Group, we continue to bring Primark to new destinations and customers, and we will open our second store in Qatar early next year.”
For his part, John Hadden, CEO of Alshaya Group, said: “As we continue our partnership with Primark to introduce this beloved brand to the region’s customers, today we are proud to open our sixth brand store in our fourth market in the region, in just one year. The demand for the store has been absolutely fantastic; I extend my sincere thanks to our customers in Qatar who participated with us in this wonderful opening, and to our partners in the Al-Futtaim Group as we continue our ambitious expansion journey with Primark.”
Commenting on the opening, Mohammed Al-Sharqawi, Associate Director of Mall Leasing at Doha Festival City, said: “Al-Shaya Group, as a major partner of Al-Futtaim in the retail sector, plays an important role in enhancing the shopping options we offer, and in this context we are pleased to welcome Primark to Doha Festival City. The addition of the brand reflects our position as a leading shopping, lifestyle and entertainment destination in Qatar, combining international brands, exceptional experiences and a vibrant community atmosphere. We continue to contribute to “Shaping the features of the retail sector in the country by establishing high standards for visitor experience, offering a diverse and distinctive mix of brands, and developing a destination that integrates shopping, entertainment and community interaction experiences. Our focus remains focused on providing sustainable value to our visitors and partners, and supporting the continued development of the retail sector in Qatar.”
Looking forward to the next stage, Primark will continue its expansion in the GCC countries, with the opening of its second store in Kuwait in Aventura Mall later this year, in addition to the opening of the brand’s first store in the Kingdom of Saudi Arabia in March 2027, which will strengthen Primark’s presence in the region and allow a greater number of customers to enjoy the brand experience.
