Al-Kharji: Strengthening the competitive capabilities of the tourism sector and encouraging investment
Al-Mawlawi: Strengthening Qatar’s position as an ideal destination for family tourism
Sheikha Hessa Al Thani: The promotional campaign strategy revolves around Qatar’s heritage and rich culture
Yesterday, Monday, Qatar Tourism held a special event to review the tourism roadmap, in the presence of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, along with a group of the most prominent partners and officials in the tourism industry in Qatar. The event also witnessed the presence of many Their Excellencies. Ministers, ambassadors and dignitaries. The event began with an honorary speech delivered by His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism and Chairman of the Board of Directors of Visit Qatar, during which he stressed the importance of the tourism industry as a major pillar of Qatar’s strategy aimed at diversifying the resources of the national economy and supporting the sustainable development process witnessed by the country.
His Excellency Mr. Saad bin Ali Al Kharji pointed out that Qatar Tourism is pursuing a modern vision and an advanced strategy through which it seeks to enhance the competitive capabilities of the tourism sector, encourage investment in developing the infrastructure it requires, and provide the enabling environment that guarantees its prosperity and contribution to supporting sustainable development and diversifying the resources of the national economy, including It is consistent with Qatar National Vision 2030 and its four pillars.
Make room for the private sector
His Excellency added that Qatar Tourism is working to make room for the private sector and remove all obstacles that may prevent it from activating its role in stimulating tourism activity, allowing it to contribute to a greater extent in achieving our national ambitions for developing the tourism sector and consolidating Qatar’s position as a world-leading tourist destination.
This was followed by an opening speech delivered by Engineer Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, in which he highlighted the vital role that Visit Qatar plays in marketing the destination and promoting entertainment and business events, and the efforts made in developing tourist attractions and diversifying Qatar’s events calendar, with the aim of Strengthening Qatar’s position as a world-leading tourist destination.
Highest security rates
He also expressed the launch of Visit Qatar to be the main marketing and promotional arm of Qatar Tourism and concerned with the task of enhancing Qatar’s position as an ideal destination for family tourism, as it provides the highest levels of safety for its visitors and achieves the highest standards of excellence in all the services it provides to them. He added that Visit Qatar is successfully performing its mission in promoting tourism in the State of Qatar and stimulating demand for it by international visitors by developing its rich cultural heritage, developing more attractions and tourist offers, and enhancing the calendar of events held in Qatar. Engineer Abdulaziz Ali Al-Mawlawi pointed out that Visit Qatar’s multi-faceted approach, which includes launching promotional campaigns, hosting world-class events, and focusing on markets, will help achieve the goals of the 2030 strategy.
Global promotion campaigns
During the event, Visit Qatar showcased its latest global campaign, the “Amaze Yourself” campaign, which was launched in 10 international markets. The campaign targets families, couples and friends and invites them to visit Qatar and enjoy the joyful atmosphere that they can experience in Qatar. This campaign highlights Qatar’s unique attractions and the inspiring feelings that can be experienced. The campaign encourages visitors of all kinds to seize these moments and create the most beautiful and unforgettable memories, starting from Banana Island with its enchanting beauty, all the way to Souq Waqif, known for its vibrant atmosphere.
A new version of the ongoing “Pause in Qatar” campaign was also announced, which is scheduled to launch in mid-October. The campaign aims to highlight a group of the most famous attractions and the most unique experiences that can be enjoyed during a short visit of no more than 24 hours. It is also scheduled to launch a separate campaign targeting the Gulf Cooperation Council countries in mid-October, in order to encourage visitors coming from the sisterly Gulf Cooperation Council countries to take advantage of the best tourism offers that Qatar has to offer. Sheikha Hessa Al Thani, from the Marketing and Planning Department, said that the promotional campaign strategy revolves around Qatar’s heritage, its rich culture and its ancient traditions of authentic Arab hospitality, which in turn stems from the fact that honoring and welcoming the guest is one of the most essential duties that this culture encourages, in addition to The cultural mix that characterizes Qatar when heritage meets civilization at the same time and highlights the developments in infrastructure and hospitality services in Qatar, which are distinguished by quality and innovation. Sheikha Hessa pointed out that, as part of the long-term strategy to consolidate Qatar’s position as a leading tourist destination, Visit Qatar pays great attention to developing innovative and personalized travel experiences for guests, and therefore the Visit Qatar website and mobile application gives priority to the interests of users and allows them to design their trip programs to Qatar.
Qatar events calendar
Visit Qatar is currently preparing to welcome a joyful winter season full of sporting competitions and cultural festivals, most notably the famous Formula 1 race, the vibrant activities taking place in the Sealine area, and concerts performed by a group of the most famous artists in the region and the world. The season also witnesses other events with large audiences, such as the Doha Jewelery and Watches Exhibition and the Qatar International Food Festival. Qatar is also preparing to welcome the year 2025 with events and tournaments such as the Web Summit and the Arab Cup, rapidly transforming into one of the most wonderful and exciting travel destinations in the world. Through its proven track record in hosting tournaments, festivals, major events and forums, Qatar continues to strengthen its position as a leading destination for unforgettable tourism experiences.
Qatar’s events calendar, which has recently undergone a revamp that has given it a distinctive character, has become a comprehensive guide to the main events held across the country. The monthly calendar provides detailed information about the dates, timings and locations of events, making it a major source for those interested in knowing what events are taking place in Qatar. These events are widely promoted through the Visit Qatar website, its mobile app, social media channels, press releases, and more. This calendar is the result of cooperation between Visit Qatar and many partners and stakeholders, as it provides a comprehensive view of all the events hosted by Qatar each month and allows these partners the opportunity to benefit from live coverage of these events and increase awareness of them.
Increase the number of visitors coming
Engineer Ahmed Hamad Al-Binali, Director of the Festivals and Events Department, said that Visit Qatar is working to support growth in all aspects of the tourism sector and increase the number of visitors coming from countries in the region and the world by hosting exhibitions, festivals and events of all kinds. Al-Binali added that Qatar offers throughout the year a rich calendar of diverse activities that suit all ages and interests. For example, but not limited to, more than 600 events have been recorded to date, starting with festivals and lively activities, all the way to celebrations that coincide with holidays, events, and the month of Ramadan. Virtue and periodic events.
Strengthening Qatar’s presence globally
For her part, Dr. Buthaina Al Janahi, from the Public Relations and Communications Department, expressed her gratitude to the media and concerned parties for their vital role in promoting the tourism sector in Qatar and enhancing its presence on the global tourism map. Dr. Buthaina Al-Janahi also focused on the primary goal of strengthening the public relations and communication strategy and by providing an honest representation of the national identity in terms of disseminating messages on the widest scale and emphasizing the geographical distinction that the State of Qatar enjoys, both from its cultural heritage presence at the same time, and its diverse tourism offers. Which is always characterized by quality, exceptionality and innovation. She stressed Qatar Tourism’s commitment to cooperating with partners at the local, regional and global levels. In addition to international media partnerships, in an effort to further expand the scope of disseminating our messages globally and promoting our rich cultural heritage alongside the advanced infrastructure in the hospitality sector,