The Qatar Stars League and TikTok, the world’s leading short-form video platform, announced the renewal of the partnership agreement between the two parties, with TikTok continuing its role as a commercial partner of the Ooredoo Stars League for the 2024-2025 season.
The agreement includes a number of digital services that the platform will provide to the official accounts of the institution and club companies and provide all necessary means of support to publish content related to the tournament, cover matches, in addition to benefiting from the expertise and capabilities available to both parties. Mr. Hassan Rabia Al Kuwari, Executive Director of Sales, Marketing and Communications at the Qatar Stars League, said: “Based on our keenness to adopt the best practices to keep pace with the great development in the field of services and digital media, and within our plan related to developing means of communication in the marketing and promotion process, we are pleased today to announce the renewal of the partnership agreement for the second season with the “Tik Tok” platform, which is considered one of the most important digital platforms, and we look forward to achieving our common goals through this cooperation.”
“We are proud of this partnership, which is very important in the sports sector. TikTok is a place that brings together sports fans regardless of their location, and enables millions of viewers to follow the most important sports news and events and share their passion for them. Our partnership with the Qatar Stars League last season strengthened our confidence in the excellence of the Qatari league, and we look forward to providing great features and content to fans during this season as well,” said Mohamed Harb, Director of Partnerships for the Middle East and North Africa at TikTok.
