Shashnkan Singh, Vice President and Director General of Visa in Kuwait and Qatar confirmed that the launch of the “Click to Pay” feature in Qatar, contributed to establishing a new standard for safe, easy and comfortable electronic payments in the Qatari market, and with this feature, Jupiter does not have to enter the card details and personal information in every purchase treatment, as the biometric ratification of the user device allows speeding up the payment process And make it safer.
Singh said that the recent report issued by “Visa” on the payment in Qatar showed a remarkable turnout and interest in the feature, as 71 % of the participants expressed their willingness to use the “click to pay” feature with the biometric ratification, while 80 % said they would be shopping at a higher rate if the possibility of payment is available in one click.
On the “Click Payment” feature, and is it currently available in Qatar, Mr. Shashank Singh said: “The feature has already been available in Qatar, where QNB was the first future bank for payments in the world to activate the feature with biometric ratification, while Qatar Islamic Bank (bank) was the first source in Qatar and the Gulf to provide this service in partnership with Visa.” He also pointed out that VISA PAISKEY, which is based on fido authentication criteria, provides a safe and comfortable way to confirm the identity using a fingerprint or face recognition, which reduces online fraud and facilitates payment. What confirms our commitment to strengthening safety and improving customer experience, which contributes to supporting the digital transformation agenda of trade adopted by the State of Qatar.
E -commerce growth
On the most prominent catalyst for the strong growth of e -commerce in Qatar, despite the presence of some challenges in the payment process, Singh said: “The e -commerce sector is witnessing remarkable growth in Qatar, driven by increasing consumer confidence in digital platforms and developing technological infrastructure. The process of the process of payment from Visa shows that one of the four participants are shopping via the Internet to buy groceries daily, while many of them shop to buy clothes, entertainment and electronics at least once a month.
He added: «Despite this wide turnout, the electronic payment experience is still a challenge for many, as the introduction of the card data manually is manually, and concerns related to the safety of the payment process are among the most prominent sources of anxiety and frustration, which negatively affects the level of customer satisfaction and the purchase completion rates. Treating these points is a promising opportunity for retailers to enhance customer loyalty and increase revenues.
The optimum solution
“Certainly,” click to pay “is the perfect solution for payment as the buyer does not have to enter the card details and personal information in each purchase treatment, as biometric authentication on the user device allows speeding up the payment process and making it safer,” said Shashank Singh.
Marketing safety
Shashnkan Singh also stressed that the issue of safety is at the forefront of the interests of online shoppers in Qatar, where 68% expressed their concern about fraud, and 58% indicated that they were uncomfortable to store their cards data on multiple sites. Fears regarding biometric data are normal, and are even more important today. The “Click to Pay” feature is an ideal solution to these concerns, as it depends on the Visa Payment Passkey service, which is based on biometric authentication in the user’s device such as fingerprint or face identification. More importantly, this biometric data remains on the user’s device, and it is not shared with stores or payment networks, which reduces the risk of misuse.
The VISA TOKEN Service provides an additional safety layer, as the actual card data is replaced by an encrypted code, which prevents the card information from detecting during payment transactions. Traders also play a pivotal role in this issue by adhering to data safety standards, such as the PCI DSS, to ensure safe storage, encryption, and control data access.
Digital payment experience
On the most important message that small companies and e -commerce sites should extract from this report? Can improved payment experience attract more customers?
Vice President and Director General of Visa in Kuwait and Qatar confirmed that the report shows that improving the digital payment experience will be reflected directly on customer satisfaction and loyalty, and thus sales will rise. Small companies and electronic stores must look at these results as an invitation to move, by adopting modern solutions such as “click to pay”, simplifying the payment process, and focusing on safety as a priority, these companies can improve the rates of completion of purchase transactions, as well as building long -term confidence with their customers.