In an unprecedented marketing move, the International Federation of Association Football (FIFA) has begun offering pieces of the New Jersey Stadium floor, which will host the 2026 World Cup final, for sale through its official store, in an initiative that is expected to generate revenues exceeding $11.2 million.
The New York Times reported that the price of one piece starts at $450, and will be shipped to buyers after the final match scheduled for July 19, while shipping is currently limited to the United States, the United Kingdom, and a number of European countries.
Each piece consists of a preserved portion of the pitch inside an acrylic and resin mold to preserve the grass, and bears the 2026 World Cup logo, the name of the stadium, the date of the final match, and the final score, in addition to a USB storage unit containing a film documenting the authenticity of the piece.
The British company Keep Stub, the partner in manufacturing these collectibles, also provides three other copies at prices of $900, $1,200, and $3,000, differing in the size of the piece of grass and the collectibles attached to it.
The production of each category is limited to 2,026 pieces only, bringing the total supply to 8,104 pieces distributed into four price categories. If the quantity is completely sold out, the expected revenues will reach about $11.2 million.
The dimensions of the piece in the first three categories are 2.5 x 2.5 x 2.5 inches, while the Hero Edition, which is priced at $3,000, includes a larger piece measuring 3 x 3 x 3 inches, along with a gold-plated metal commemorative ticket, a miniature version of the final match ball, and a glass model of the World Cup.
This initiative comes within FIFA’s strategy to maximize commercial returns from the 2026 World Cup, after it had previously launched limited-edition commemorative shirts for the host cities last May, the price of each shirt reaching $375, with only 999 copies of each design produced.
